Why Disney’s Galaxy’s Edge is the only land that can compete with Universal’s Wizarding World in franchise immersion. And why it still has a ways to go. Continue reading How Galaxy’s Edge is Helping Star Wars Reach Its Full Merchandising Potential
Star Wars Jedi: Fallen Order released one year ago today. Let’s take a look back at the launch campaign and what made this single-player game so special. Continue reading Star Wars Jedi: Fallen Order Anniversary and a New Type of Campaign
With the arrival of a first holiday edition of Black Series troopers, is this experiment from Hasbro and Lucasfilm the first of many to come? Continue reading Hasbro Black Series Holiday Edition Troopers and Star Wars Character Integrity
One of Disney’s most ambitious marketing campaigns pivots from a more traditional reliance on trailers and “first look” teases. Five lessons we can learn from kickoff. Continue reading Mando Mondays Thoughts: The First Wave
By making a few noticeable tweaks on Star Wars’ most mysterious species, Disney and Lucasfilm created a new pop culture phenomenon. Continue reading Baby Yoda and the Species Makeover
Based on back story and how cool of an action figure they’d make. Continue reading Squadron Characters Ranked from Worst to Best
Credits and Canon 